The Premier League these days is a huge business, and an increasing number of supporters are women – both at the ground and at home. All seater stadiums and a family friendly atmosphere mean that you are almost as likely to see a family at a day out at a match as a group of lads. A host of recent surveys have shown that around 20% of supporters at Premier League games are female – and more significantly another survey found that around 33% of new supporters are female, suggesting that a whole new spectrum of society is being attracted to football. It also shows there is a huge market for ladies replica shirts!
These figures are a world away from the dark days of the 1980’s when hooliganism was rife and football grounds were not somewhere to take your family or your girlfriend – it is thought that fewer than 10% of supporters were female 25 years ago. The Premier League should be congratulated for all the work they have done in the last 20 years – so although some older fans may yearn for the return of the terraces and complain about a lack of atmosphere, there is no doubt that modern stadia make today’s game a more attractive proposition for all.
With an exciting season to look forward to in 2013/14, there is no better time to show your support for your team in the latest designs!